Communication is one of the most sought-after knowledge areas among employers. Studies by the National Association of Colleges and Employers rank interpersonal (4.67), teamwork (4.65), analytical (4.56), and oral (4.53) communication skills at the top of the most desirable list (5 equals extremely important), ahead of computer and written communication.

The comprehensive curriculum of the Department of Communication insulates graduates from employment declines that have occurred in older occupations such as journalism or speech teaching. A UIC communication graduate has skills that apply to many different occupations. Research by the National Communication Association has identified a range of jobs open to communication graduates:

In Communication

  • Advertising

    Advertising or marketing specialist, copy writer, account executive, sales manager, media planner, media buyer, creative director, media sales representative, and public opinion researcher.

  • Communication Education

    Language arts coordinator, high school speech teacher, forensics/debate coach, drama director, college or university professor, and speech communication department chairperson.

  • Electronic Media (Radio/TV/Internet Broadcasting)

    Broadcasting station manager, director of broadcasting, film/tape librarian, community relations director, unit manager, film editor, news director, news writer, transmitter engineer, technical director, advertising sales coordinator, traffic/ continuity specialist, media buyer, market researcher, actor, announcer, disc jockey, news anchor, public relations manager, comedy writer, casting director, producer, business manager, researcher, account executive, floor manager, and talk show host.

  • Print or Electronic Journalism

    Reporter, editor, newscaster, author, copy writer, script writer, publisher, news service researcher, technical writer, acquisitions editor, media interviewer, and talk show host.

  • Public Relations

    Publicity manager, advertising manager, marketing specialist, press agent, lobbyist, corporate public affairs specialist, account executive, development officer, fund raiser, membership recruiter, sales manager, media analyst, media planner, creative director, audience analyst, news writer, and public opinion researcher.

  • Theater, Performing Arts, Dramatic Arts

    Performing artist, script writer, producer, director, arts administrator, performing arts educator, costume designer, scenic designer, lighting designer, theatre critic, makeup artist, stage manager, model, theatre professor, and casting director.

In Related Fields

  • Business

    Sales representative, executive manager, personnel manager, public information officer, industrial and labor relations representative, negotiator, director of corporate communication, customer service representative, newsletter editor, communication trainer, human resources manager, mediator, and buyer.

  • Education

    Teacher (elementary and secondary), school counselor, educational researcher, audiovisual specialist, educational administrator, school/university information specialist, director of college news, director of a collegiate information center, educational tester, development officer, educational fund-raiser, alumni officer, college placement officer, college admissions director, and college recruiter.

  • Government or Politics

    Public information officer, speech writer, legislative assistant, campaign director, research specialist, program coordinator, negotiator, lobbyist, press secretary, and elected official.

  • High-Tech Industries

    Trainer for communication technologies, closed circuit television producer/director, systems analyst, technical copywriter, language specialist, speech synthesizer, cognition researcher, audio and visual computer display specialist, and performance assessor.

  • Health

    Health educator, school health care administrator, medical grants writer, hospital director of communication, clinic public relations director, health communication analyst, research analyst, medical training supervisor, communications manager for federal health agencies, health personnel educator, medical center publications editor, hospice manager, drug rehabilitationist, health care counselor, activities director, marketing director, and health facility fund raiser.

  • International Relations and Negotiations

    On-air international broadcasting talent, corporate representative, translator, student tour coordinator, diplomat, foreign relations officer, host/hostess for foreign dignitaries, and foreign correspondent.

  • Law

    Public defender, corporate lawyer, district attorney, public interest lawyer, private practice lawyer, legal researcher, mediation and negotiation specialist, paralegal researcher, legal secretary, legal reporter, and legal educator.

  • Social and Human Services

    Public administrator, social worker, recreational supervisor, human rights officer, community affairs liaison, park service public relations specialist, philanthropic representative, religious leader, and mental counselor.

from the College of Charleston, Department of Communication.

Pathways to Careers in Communication

The LAS Cooperative Education and Internship Program reports that half of the communication students who participate in the internship program each year get jobs in their field within six months of graduation. Those who began jobs after their internships found work in

  • television and radio stations
  • corporate promotions departments
  • market research firms
  • human resources departments
  • event planning businesses
  • advertising agencies
  • government