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Doctoral Candidate Krysten Stein quoted in article for CNN

Krysten Stein, quoted in an article on "TikTok is pushing longer videos. Some creators worry about the vibe shift".

“The model of the short-form video was really useful when TikTok first launched, they could get people really quickly on the platform, it’s continuous scrolling and it goes fast,” said Krysten Stein, a critical media studies scholar and PhD candidate at University of Illinois Chicago.

“I think TikTok is now [thinking], ‘We need to show [advertisers] that we can keep people staying on one video longer,’” Stein said. “But I’m interested to see how viewers are going to respond because what has kept people on the app is that the videos were short.”

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