UIC MA student Hibby Thach, Dr. Elena Maris, and collaborator Dr. Robyn Caplan, cited by NY Times on their latest research on TikTok
"It’s also an environment where folk theories of the algorithm abound, particularly about what it takes to show up on other users’ feeds, known as “For You” pages. In a coming paper, the researchers Elena Maris, Hibby Thach and Robyn Caplan suggest that on TikTok, users have organized to draw attention to, and to try to influence, the opaque ways in which not just attention but actual money is distributed on the platform"
https://www.nytimes.com/2022/06/16/style/tiktok-viral-music-marketing.html
Modified on July 10, 2022