Public Relations, Advertising, and Digital Marketing 2025 refreshed layout

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The Public Relations, Advertising, and Digital Marketing Pathway focuses on the strategic communication skills needed to build and maintain brand reputation, engage audiences, and drive organizational success in a digital world. Students receive a contemporary education for in-demand skills, such as media relations, content creation, social media marketing, public relations campaign management, and digital market research. Coursework integrates traditional and digital advertising techniques, emphasizing storytelling, crisis communication, branding, and persuasive messaging.

 

Career opportunities are abundant in public relations, advertising, and digital marketing. Students can use this Pathway to find careers as social media managers, public relations specialists, business solution analysts, influencer marketing, brand management, and event planners.

  • Potential Courses

    If you are interested in the public relations, advertising, and digital marketing Pathway, you can select courses from this list to tailor your education to meet your goals. The courses for this Pathway are completely customizable to your interests. You are not expected to take all these courses, and you may want to add other courses relevant to your interests.

     

    COMM 206. Public Relations and Digital Media

    COMM 220. Social Media and Marketing

    COMM 225. Advertising and Society

    COMM 270. Digital Influencers

    COMM 323. Argument and Persuasion

    COMM 326. Public Relations and Social Responsibility

    COMM 360. Public Relations Campaigns

    COMM 425. Digital Advocacy

    COMM 445. Politics of Platforms

  • Places our students have received employment or internships

    • Disney
    • MSNBC
    • Chicago Tribune
    • Meta
    • Google
    • City of Chicago

Student Experiences in this Pathway

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  • RedLine Project
  • Digital Democracy Research Lab
  • Study Abroad in Amsterdam

Alumni Story

Alumni Picture

“Alumni Quote about their amazing experience as an undergraduate student in our department. Very impressive stuff.”

Julia, Class of 2023

MEET THE FACULTY IN THIS PATHWAY

Dr. Elena Maris
Elena Maris
Dr. Elena Maris
Dr. Donna Kim
Do Own Donna Kim
Dr. Donna Kim
Dr. Cindy Tekobbe
Cindy Tekobbe
Dr. Cindy Tekobbe
Dr. Sam Taylor
Samuel Hardman Taylor
Dr. Sam Taylor

Other Block types trials

Alumni Story v2

“Alumni Quote about their amazing experience as an undergraduate student in our department. Very impressive stuff.”

Julia, Class of 2023

Alumni Picture

Alumni Picture

Alumni Story v3

“Alumni Quote about their amazing experience as an undergraduate student in our department. Very impressive stuff.”

Julia, Class of 2023

Julia, Class of 2023